| Director | Ben Steinbauer |
|---|---|
| Box office | $178,174 |
The documentary starts with Steinbauer's obsession with a widely circulated viral video featuring outtakes from an RV commercial shoot centered on a cantankerous pitchman, Jack Rebney, a former broadcast journalist. In the video, Rebney regularly becomes outraged and flustered, cursing in colorful mannerisms. Steinbauer researches the footage and discovers it had been circulating on VHS long before it appeared on the Internet. He tracks down the original crew of the video, who explain that the shoot was a particularly frustrating experience, and, as a result of the outtakes, Rebney got fired, and they never saw him again.
With the help of a private detective, Steinbauer ultimately tracks down the infamous "Winnebago Man": Steinbauer visits Rebney at his home in a remote mountain area in California. Steinbauer is surprised to find Rebney calm, congenial, and articulate—in stark contrast to the angry, profane man in the famous video. Rebney claims to be indifferent and amused about the video and its popularity on the Internet. Steinbauer returns home disappointed.
A week later, however, Rebney begins contacting Steinbauer and admits that he was not candid during their first encounter. He reveals that he has long been angry about the video and its notoriety because he does not want to be remembered that way. Steinbauer learns that Rebney was once a news broadcaster and editor who left the industry embittered by the decline in “real news” and the rise of opinion-based news and punditry; additionally, Rebney reveals that he now has strong political opinions that he wants to share. Rebney invites Steinbauer for a second visit, but before this takes place, local papers report that Rebney had gone missing for a time while taking a walk. When Steinbauer makes his second visit to Rebney's home, a now openly cantankerous Rebney explains that he is now legally blind.
Rebney gives a series of often profane but articulate interviews to Steinbauer. He refuses to discuss personal matters but instead wants to make political speeches about subjects that make him angry, such as Dick Cheney and Walmart. Eventually, Steinbauer convinces Rebney to attend the Found Footage Festival in San Francisco. There, fans have lined up for a sold-out screening of the original video featuring Rebney. The fans describe Rebney's positive impact on them. During the screening, the festival organizers invite Rebney onstage as a special guest, and he wittily engages the audience. After the screening, Rebney meets several fans who request autographs and express how viewing the old footage cheers them up after a hard day.
Later that night, Rebney muses to an old friend that his fans are more intelligent than he anticipated. The filmmakers and Rebney's friend drive him home the next day. Rebney's friend tells him, "You made a lot of people happy this weekend." Rebney replies by acknowledging that he takes some small degree of pride in how, for many people, he represents the human condition in the face of adversity.