| Director | Quentin Dupieux |
|---|---|
| Genre | black comedy film, comedy horror, independent film |
| Runtime | 82 min |
| Country | France |
| Budget | $800,000 |
| Box office | $680,914 |
A group of people in a California desert are gathered to watch a "film". A sheriff named Chad points out that many moments in cinema happen for "no reason", that life is full of this "no reason", and that this film is an homage to "no reason". In the commencing movie, Chad is sometimes participating in the narrative action and sometimes commenting on it. An accountant passes binoculars to the audience members and rides off on a bicycle, ignoring questions about the upcoming "film". The audience starts looking through their binoculars into the distance, waiting for the "film" to start. Throughout the movie, this group of people witnesses the narrative and display different reactions to what they're seeing.
Somewhere in the desert, a tire named Robert suddenly comes to life. After learning to stand and roll upright, he discovers he has psychokinesis and tests his newfound powers by making inanimate objects and animals explode. A woman drives by and Robert attempts to use his powers on her, but he only succeeds in making her car stall before he is run over by a truck. The woman manages to start her car and drive off. Robert follows down the road and kills the truck driver that ran him over.
Robert locates the woman at a nearby motel and enters the room next to hers. He kills the motel's maid after she throws him out of the room. The accountant, also residing in the motel, gets a call from someone he addresses as "master" and, after hanging up, starts butchering a turkey. Sheriff Chad arrives at the scene to investigate the string of murders. Meanwhile, the accountant visits the in-film audience and throws the cooked turkey towards them, who devour it aggressively, having been starved for two days. Later, all but the one spectator who did not eat any turkey begin to suffer intense abdominal pain. While questioning the motel owner, Chad suddenly stops upon hearing an alarm go off, stating to the motel owner that the audience has started to succumb to the poison and tells him to go home. He says this to his fellow police officers too and tries to convince them that nothing is "real" by having one of them shoot him and reveal the maid's corpse as alive, and while he does survive "fatal" shots accompanied with blood, the corpse is still dead and the accountant informs him of the one still alive spectator. As an embarrassed Chad resumes his investigation, he witnesses Robert kill the motel owner and leads the cops on a "tire hunt". The accountant attempts to persuade the wheelchair-using audience member into eating food, but becomes hungry himself, eats the poisoned food and dies.
Robert comes across a group of people burning a large pile of tires and goes on a 3-day killing spree. Chad lures the tire into a trap using dynamite on a mannequin dressed as the woman and equipped with a remote speaker the woman is speaking through in order to aggravate Robert. The wheelchair user demands a quicker ending to the "film" from Chad, who increases the trap's aggression; Robert blows up the mannequin's head, but the dynamite fails to detonate. The man who uses a wheelchair mocks the sheriff for the botched trap, leading Chad to destroy Robert with a shotgun off-screen and tossing the tire's carcass at the man, who continues to criticize him for the anticlimax. Robert is reincarnated as a tricycle and kills the man in the wheelchair before recruiting an army of tires on his way to Hollywood.
During the credits, the opening scene plays again, but this time from different angles, revealing that Chad is not speaking to anyone.