| Director | Krishna Vamsi |
|---|---|
| Budget | ₹5 crore |
| Box office | ₹21 crore |
In the 19th century, a greedy alcoholic zamindar attempts to steal a panchaloha idol of the principal deity, Durga, from a temple during the inauspicious Amavasya phase. The zamindar, who hoped to repay his loans from the British, is killed along with the Britishers, and the goddess curses his family, resulting in the deaths of the male heirs every forty-eight years.
In 2001, Murari, the youngest child of the zamindar's family, is the next heir to face the curse. His mother has died, and his paternal grandmother Sabari, who lost her husband due to the curse forty-eight years ago, is concerned for Murari's safety. Murari is loved and respected by his family, which includes his father Sathipandu, his grandmother Sabari, and his elder brothers Seenayya, Baachi, and Soori, along with their wives and children. Murari is especially close to his eldest sister-in-law Gopi, whom he admires deeply.
Murari’s family is estranged from Gopi’s maternal family, headed by her uncle and foster father Chanti, due to issues caused by Chanti's alcoholic son, Rambabu, during Gopi's wedding. As a result, Gopi is allowed to visit her family alone, and the rest of the family avoids contact with them. Vasundhara "Vasu", Chanti's daughter, is an agricultural student who has come to the city to study. Murari believes that Gopi has refrained from having children to avoid the possibility of losing her affection for him.
Murari accompanies Gopi to her village to bring her happiness, and there, he flirts with Vasu and falls in love with her. After a confrontation with Rambabu, Murari returns home while Gopi stays behind to complete some rituals. Meanwhile, Murari’s family priest realises that Murari is the next intended victim of the curse but keeps this knowledge from Sabari. Vasu leaves for Hyderabad, missing Murari. Upon the insistence of Sathipandu, who is aware of Murari's feelings for Vasu, Murari follows her to Hyderabad. He confesses his love for her, and Vasu, unbeknownst to her family, agrees to stay with Murari and his family under the pretext of conducting research, as part of Sathipandu's plan. Over time, Murari successfully convinces his family to accept his relationship with Vasu.
When Murari informs Sabari about his wish to marry Vasu, Sabari is initially about to accept, but the family priest reveals the truth about the curse and warns her that Murari will die and Vasu would be widowed at a young age. Sabari, fearing the consequences, objects to the marriage without revealing the reason. Misinterpreting Sabari's last-minute decision to be an act of revenge for the family feud, Rambabu quickly arranges for Vasu to marry Bullabayi, a greedy man. In the meantime, Sabari has Murari perform several rituals to counter the curse. Chanti, arriving at the temple, informs everyone about Vasu's impending marriage.
Murari decides to rescue Vasu but is stopped by Sabari. The family accuses her of using Vasu to seek revenge on the other family due to their feud. At this point, the priest reveals the truth about the curse and Sabari's efforts to protect Murari. Shocked by the revelation, the family supports Murari's decision to save Vasu. Murari sets out to rescue Vasu, who escapes with the help of her mother and other women. As Murari attempts to save Vasu from Bullabayi, he is stabbed by him. Despite his injury, Murari continues his journey to the temple, carrying an unconscious Vasu, to complete the necessary Abhishekam ritual.
Soori learns of Murari’s injury and arranges for medical treatment, without informing the family. Rambabu later attacks Murari, but during the struggle, the idol of Durga undergoes Rakthabhishekam, an offering of blood, as Murari carries the idol. Vasu regains consciousness and informs Gopi that Murari was stabbed. Murari completes the ritual and faints, but his condition worsens.
In a desperate attempt to save Murari, Sabari sacrifices herself by drowning in the river, offering herself as a sacrifice to satisfy the goddess. As a result, the curse is lifted, and Murari recovers. In the aftermath, Murari and Vasu marry, seeking blessings from the goddess and from Sabari's portrait.