| Director | John Whitesell |
|---|---|
| Budget | $15 million |
| Box office | $34 million |
Bill Gluckman is a wealthy Jewish senator from Malibu, California who is running for the office of the governor of California. His son Brad is a wannabe "Eminem", preferring to go by the nickname "B-Rad" despite leading a rich, sheltered life. As a result, members of Mr. Gluckman's political campaign become concerned that Brad's idiotic, outlandish behavior will ruin his father's chances at being elected.
The campaign team members hire two actors, Sean and PJ, who don't know any more about inner-city life than B-Rad, to act as gang members. They kidnap him, and take him to South Los Angeles, where PJ's cousin Shondra lives, and they hope B-Rad will be "scared white" after witnessing what inner city life is really like. The trio engages in mildly dangerous activities such as petty theft in order to convince B-Rad that he should return home.
The three involuntarily become mixed up between rival gangs, unfortunately crossing paths with the leader of one of the gangs, Tec, after bumping into him at a club, and who also happens to be Shondra's ex. In the meantime, B-Rad develops feelings for Shondra, who at first is unimpressed and annoyed, but slowly begins to enjoy B-Rad's company, and eventually admire him for who he truly is.
B-Rad comes to find out that the entire excursion to head to South Central was a ruse in order for him to be scared out of his mannerisms, and soon takes matters into his own hands, turning the tables on his would-be captors. His recklessness leads to the trio becoming actually kidnapped by Tec and his crew, unbeknownst to B-Rad, who just assumes this is part of the act. Tec soon becomes impressed at intimidation tactics portrayed by B-Rad as a result of playing Grand Theft Auto. Unfortunately, during a house party, B-Rad almost gets shot by Tec for a misunderstanding with Shondra. He accidentally shot himself in the foot, yet it barely grazed him due to his poor aim.
When Bill Gluckman realizes that his son is in actual danger, he rushes over, and uses his trademark negotiating skills in order to ease the situation. In doing so, he realizes that he should just accept B-Rad for who he is, and decides that he will support his son unconditionally. The two reconcile, and when the family returns to Malibu, the film closes with Bill and B-Rad celebrating a Gluckman win in the governors' race.